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The Long Way Around

The Founder Who Quit Twice and Came Back Stronger

Apr 10, 202644 min7,060 words(35 min read)
If you only read one thing
  • 1Lead with the 'I quit on a Tuesday and started the same company on a Wednesday' line. It's your strongest hook and you put it at minute 19.
  • 2The middle segment on the second quit is where the episode really lands — protect that part from edits.
  • 3Your highest-potential Short is the line about her notebook of 'reasons to keep going'. Ship it.
  • 4Listeners want the actual list from the notebook. If she's willing, post it in the show notes.

Shareable moments

11

The best lines and clips — ready to copy, caption, and post.

Best for: This episode produces strong vulnerable / actionable clips. The notebook moment is the sleeper hit — promote it last so it has fresh attention.

  • 1
    Clip18s

    I quit on a Tuesday and started the same company on a Wednesday

    I quit on a Tuesday and started the same company on a Wednesday. Same idea, same domain, same logo. Just a new bank account.

    Opening hook

    I quit on a Tuesday and started the same company on a Wednesday.

  • 2
    Clip24s

    My notebook of reasons to keep going

    I keep a notebook of reasons to keep going. Not motivational quotes — actual reasons. Names of customers, screenshots of emails, photos of my mother. When it gets bad, I read the notebook.

    Opening hook

    I keep a notebook of reasons to keep going.

  • 3
    Clip15s

    Quitting wasn't the failure

    Quitting wasn't the failure. The failure was thinking I needed to quit to give myself permission to rest.

    Opening hook

    Quitting wasn't the failure.

  • 4
    Clip14s

    What my therapist asked me

    My therapist asked me why I had to quit the company to take a vacation. I didn't have an answer.

    Opening hook

    My therapist asked me why I had to quit the company to take a vacation.

  • 5
    Clip14s

    One hour vs eight months

    The second time I quit, I knew within an hour that I was going to come back. The first time, it took me eight months.

    Opening hook

    The second time I quit, I knew within an hour I was coming back.

  • 6
    Storymiddle

    I quit on a Tuesday and started the same company on a Wednesday. Same idea, same domain, same logo. Just a new bank account.

  • 7
    Emotionallate

    I keep a notebook of reasons to keep going. Not motivational quotes — actual reasons. Names of customers, screenshots of emails, photos of my mother. When it gets bad, I read the notebook.

  • 8
    Counterintuitivemiddle

    The second time I quit, I knew within an hour that I was going to come back. The first time, it took me eight months.

  • 9
    Insightlate

    Quitting wasn't the failure. The failure was thinking I needed to quit to give myself permission to rest.

  • 10
    Storymiddle

    My therapist asked me why I had to quit the company to take a vacation. I didn't have an answer.

  • 11
    Insightlate

    The most expensive mistake of my career was treating my own exhaustion as a productivity problem instead of a meaning problem.